ProWine Asia

ProWine Shanghai 2021: Boosting Industry Development with Strong Confidence


• Chinese and overseas exhibitors are actively signing up as the exhibition area continues to increase
• Wine education and promotional campaigns on offer, both before and during the exhibition
• ProWine Pink Rose Lounge will celebrate at ProWine Shanghai 2021


As part of ProWein World, the world's leading wine and spirits trade fair, in its 8th year ProWine Shanghai has become firmly established in Shanghai. ProWine Shanghai 2021 will gather global wines and spirits producers from November 9 - 11 this year, continuing the success of the past years in China. At present, many domestic and overseas pavilions and exhibitors have confirmed their participation. 


Meanwhile, the concurrent activities and special areas of ProWine Shanghai 2021 are also being actively planned and prepared. The organizers are delighted to see that the event maintains its international feature. Importers, distributors and dealers from all over Chinese mainland will gather at ProWine Shanghai to create a grand event and win wide acclaim from domestic and foreign exhibitors and visitors.


Chinese and overseas exhibitors are actively signing up as the exhibition area continues to increase
8 weeks before opening,exhibitors signing up to ProWine Shanghai 2021 with 15% more space increase compared to last year which is an encouraging news,despite the continue global challenge caused by COVID-19. ProWine Shanghai 2021 has already confirmed the attendees in 2 Halls (W4 – W5). The exhibition space clearly structured based on winegrowing country and region. No other event in Chinese mainland offers a comparable scale and scope. The trade fair receives full support from various governments and industry organizations, Argentina, Austria, Brazil, Chile, France, Germany, Italy, Japan, Portugal, Slovenia, Spain and the United States. Some wine regions are another highlight of the exhibition. Catalonia, D.O. Montsant, DOP Jumilla, Occitanie wine region from the South of France, Nouvelle-Aquitaine region and Grenache wines will all take part in ProWine Shanghai 2021.


Other well-known companies, such as Les Grands Chais de France (GCF Group), Gerard Bertrand, Henkell Freixenet, Thörle-Wein, PICCINI 1882, KWV, CATENA ZAPATA, Gekkeikan Sake have actively signed up. With the development of Chinese wine industry, more and more local wine producers have gradually begun to show their edge. Up Chinese Wine, the Eastern Foothills of Helan Mountain Wine Region, COFCO GREATWALL WINE, and China Wine Union will continue to support ProWine Shanghai 2021. Foreign exhibitors continue to add luster to the exhibition, and local exhibitors continue to accumulate a lot of energy. The positive posture will promote the domestic and international dual cycle and bring new opportunities.


Wine education and promotional campaigns on offer, both before and during the exhibition


ProWine Shanghai is always dedicated to wine education alongside the latest vintage. Before the exhibition, ProWine Shanghai plans to organize a number of city road shows. Based on market and industry analysis, ProWine Shanghai 2021 is expected to cover more than 40 cities across the country. The trade show not only speaks for the industry, but also actively listens to what the industry has to say. Thus, it constantly makes improvement and creates a professional trade fair for the wines and spirits sector. A top-class event program will be held on all 3-days of the exhibition, consisting of specialized masterclasses and seminars by renowned industry experts, opinion leaders, trade organizations and associations, directly at exhibitors' stands or at the ProWine Shanghai Industry Summit. Professor Li Demei will once again chair the ProWine Shanghai 2021 Industry Summit. China's wine production has been making great progress. The Chinese wine market not only continued to develop, but also increased investment and development. The future of Chinese wine has become a topic of interest for the majority of industry players. This year, Professor Li Demei will invite Chinese industry representatives to thoroughly analyze the latest trends under the theme " What is the future of Chinese wine?”. Other exciting activities include master class of Yinchuan Helan Mountain Eastern Foothills Wine, Penglai Wine Masterclass, IWSC Award-winning Wine Masterclass, Slovenian Wine Masterclass, Sassicaia brand promotion ambassador release and product tasting and many more.


ProWine Pink Rose Lounge will celebrate at ProWine Shanghai 2021

ProWine Shanghai 2021 will offer several special zones that include ProWine Pink Rose Lounge and Decanter Award-winning Wine Tasting Area. The aim is to create an "immersive rosé wine must-visit spot for visitors", unlocking the “value of beauty" whilst enhancing visitor experience and interactions. The special zones also provide exhibitors with a more diverse and varied platform to reach the market in multiple dimensions. ProWine Shanghai 2021 will take place on 9 -11 November 2021 in Hall W4 and W5 of Shanghai New International Expo Center (SNIEC). ProWine Shanghai 2021 will be held in concurrent with Food & Hospitality China (FHC) simultaneously in Hall N1-N5 and E3-E7. Further information can be found on its official website at You may also search "ProWine" on WeChat platform for any exhibition news and updates.