ProWine Asia

‘View from the ProWein Booth’


ProWine Asia HK builds excitement among international visitors

ProWine China 2016 was a tremendous success as the first trade show of ProWein World’s global family continues to grow in its 4th year. We sat front and centre during the event to entertain the latest influx of international participants and visitors.

While Asia’s wines and spirits market is young, the potential for business is enormous. China’s consumption power is now coupled with a young generation of savvy connoisseurs, extremely eager to learn, taste and experience the sophistications wrapped around the world of wines.

The ProWein World info booth received an influx of inquiries as excitement built around next year's ProWine Asia being held in Hong Kong. International exhibitors and buyers coming from multiple continents were very excited when hearing the news of the premier sourcing platform launching in Hong Kong in 2017, keen to participate at Asia’s affluent playground and the hub of commerce trade.

Sourcing from a World of Wines in Hong Kong

Much of the exhibition real-estate has been allocated to France, Italy and Portugal, while other wine-regions of Germany, Georgia, South Africa and Argentina have confirmed interest in showcasing in Hong Kong - their keen decisions boosted by first-hand exchange with Asia’s increasingly wine-savvy consumers.

All in all, the prospect of capturing new markets and opportunities through the global trading networks of Hong Kong were on the minds of producers and suppliers from most countries and regions.

Programme Preview: ProWine Asia in Hong Kong

Exhibition real-estate fills just as quickly as Hong Kong’s show-programme during next year’s exhibition. Presenters, speakers, and panelists have signed-on from an exciting collection of renowned trade organizations or associations.

Adding to Jancis Robinson’s seminars and a guided tasting to kick-off the event, ProWine Asia 2017 features new Whisky Masterclasses, Decanter’s top wines of the year and associated masterclasses, as well as Asia Wine Industry’s Debra Meiburg’s seminars on three days of the trade show.

More show developments to follow in the next few months – so stay tuned!