ProWine ASIA switches to Annual Cycle alternating between Singapore and Hong Kong
09-August-2016
ProWein has been organised by Messe Düsseldorf for more than 20 years as the most important trade fair for wine and spirits worldwide. In 2013 the successful concept was exported to Shanghai in the form of ProWine China, in a venture with China International Exhibitions Ltd, a member of Allworld Exhibitions. Once a year the wine sector from Mainland China meets here every November. April 2016 then saw the arrival of ProWine ASIA in Singapore that was initially planned as a biennial event. Due to its great success and the great demand on the part of exhibitors ProWine ASIA is now to run every year, alternating between Singapore and Hong Kong. The first ProWine ASIA in Hong Kong will be held from 8 – 11 May 2017.
Asian Trade Participants Toast to Accomplishing Goals at ProWine ASIA 2016
ProWine ASIA 2016, the newest addition to ProWein World series of international trade fairs for wines and spirits, concluded on a high note today. International exhibitors attested to the quality of sales leads gained and valuable new business contacts made with like-minded industry partners from Southeast Asia and beyond.
Inaugural ProWine ASIA Opens with a Showcase by World Leaders in Wines and Spirits and a Myriad of Industry-specific Activities
Jointly organised by Messe Düsseldorf Asia and Singapore Exhibition Services, ProWine ASIA 2016, kicks off today at Hall 10 of the Singapore Expo. Running alongside Food&HotelAsia2016 (FHA2016), the synergistic trade events are open to members of the trade till 15 April 2016, Friday.
Inaugural ProWine ASIA 2016 Sets the Stage for Knowledge Transfer Among World Renowned Wines and Spirits Producers
Rapid economic growth, urbanisation and globalisation are driving factors behind a dramatic shift in the trade, backed by the way Asians consume alcoholic beverages in recent years. Millennials of today are consuming more beverages but have little brand loyalty, opting for variety and preferring to experiment with different types of beverages. This group of consumers are also looking for authenticity, hip and modern packaging and are heavily influenced by social media, word-of-mouth and sustainability issues. So what does this mean for the wines and spirits industry in Asia?
Newsbyte: Choose Wine Like An Expert
“ProWine ASIA 2016 caught up with Ms. Lisa Perrotti-Brown recently at an exclusive Wine Quality Seminar in Singapore to get some tips on how to discern good quality wines. Ms. Brown is the author of “Taste Like A Wine Critic: A Guide to Understanding Wine Quality” and a Master of Wine (MW) – a title held by only a select few hundred experts worldwide.”
The inaugural ProWine ASIA 2016 attracts strong international participation
The inaugural ProWine ASIA 2016 has attracted strong international participation from worldwide renowned wine and spirits producers, distributors and industry stakeholders who will converge at the Singapore Expo from 12 to 15 April 2016.
New Trade Fair in Singapore: ProWine ASIA
New ProWein Satellite Event for South-East Asia to be held in April 2016 for the First Time
